The world's largest manufacturer of Android phones floated a big challenge for Google chamber on Sunday, saying it will soon drive phone-based rival payment system.Samsung Pay appear for the first time in the summer in the US-then in other markets and allow consumers to tap-and-go payments with a smartphone. Is being weird as Google is moving to toughen its position in the mobile payments market to better collide with Apple Pay.
The system will first be accessible in the Galaxy S6, Samsung's flagship smartphone, which was released Sunday at the Mobile World Congress in Barcelona. It will feature NFC touchless payment infrastructure already used by competitors like Apple and Google Wallet
NFC not avilable:
In the US, where NFC payment acquiring is low, the phone may also communicate with payment terminals traditional magnetic cards through technology recently acquired when it bought Samsung LoopPay. That means that a phone can be used to make investment at virtually any electronic payment terminal.
Like Apple Pag, Samsung payment tokens used only once instead of numbers credit and debit cards. Tokens are said to be much safer because it does not broadcast the number of cards and can not be reused. And like Apple pay, users can invest payments by holding your finger on the start button, including a fingerprint reader.
An important difference between Samsung and Google Wallet payment will be the role each company adopts in the payment process.
In Google Wallet, all payments are made through Google, which means that the company considers each purchase of a consumer makes. In Samsung payment as payment Apple, the company does not have access to that data, said Jorn Lambert, an executive of Mastercard, who worked with Samsung on the system.
Clash for Apple, Google ... and credit cards:
Samsung drive Pay increase competition in the mobile payments market Android.
Although being on the market since 2011, Google Wallet has spent almost nothing, and SoftCard, an application to compete in three of the largest US mobile operators, has also earned little uptake of consumers. In February, Google received the technology SoftCard link the two with the idea of strengthening Google Wallet to better compete with Apple.
The drive Samsung Pay muddy the waters a bit, especially if Samsung block Google Wallet from their phones has not said it will do.
But reasonably the biggest battle is against plastic payment card. In use for years and confidentally familiar to many consumers, paying plastic is easy and fast.
"What is lacking in the industry is a step beyond payments to offer more benefits and a reason to use a phone instead of cash or card, which works quite well today," said Sandy Shen, an analyst at Gartner in Beijing. She does not expect mobile payments to have a important impact for a couple of years, and only when adherence cards, promotions and coupons are a more integral part of the payment process phone.
Mobile wallets support these adherence cards, but many retailers are moving cautiously, partly because they do not want to give customer information from the likes of Google.
0 comments:
Post a Comment